Lorna is the founder of Moissanite by Design and the person behind every client conversation. Based in Cape Town with jewellery industry experience since 2016, Lorna founded Moissanite by Design in 2020 to give South African buyers access to genuinely custom jewellery at honest prices. She handles every consultation, every design discussion, and every delivery personally.
Lorna is a Cape Town-based jewellery specialist who has been working in the South African fine jewellery industry since 2016. She founded Moissanite by Design in 2020 after spending several years observing a consistent gap in the South African market: buyers who wanted high-quality custom jewellery had to choose between accessible price points with no personal input, or bespoke options priced beyond most budgets.
Moissanite by Design was built to sit in that gap. The brand operates entirely online, keeps overheads low by removing showroom costs, and passes that saving directly to the client in the form of better stones, better settings, and better craftsmanship at prices that feel honest.
Every enquiry that comes into Moissanite by Design goes directly to Lorna. Not a team member. Not a customer service representative. Lorna reads every message, responds to every question, and makes every decision about stone selection and design direction herself. That is not a marketing claim. It is how the business works.
Lorna's expertise is built from hands-on experience rather than theoretical knowledge. Since 2016 she has worked directly with gemstone suppliers, manufacturing partners, and clients across South Africa, developing a practical understanding of every stage of the custom jewellery process from initial brief to finished piece.
Deep working knowledge of moissanite as a gemstone: its optical properties, hardness, GRA certification process, cut grades, and how different shapes perform in different settings and lighting conditions.
Direct experience sourcing and specifying IGI-certified lab-grown diamonds. Practical knowledge of the 4Cs as they apply to lab diamonds, including which specifications deliver the best visible quality at each budget level.
End-to-end familiarity with the custom ring design process: translating a client's brief into a CAD design, managing revisions, confirming production specifications, and verifying the finished piece against the approved design.
Working knowledge of all standard jewellery metals: platinum, 18ct, 14ct, and 9ct yellow, white, and rose gold. Practical guidance on which metal suits which lifestyle, skin tone, and budget, and which combinations work best with specific stone shapes.
Direct relationships with gemstone suppliers allow Lorna to source specific stones by cut, colour, clarity, and carat to match a client's brief and budget rather than working from fixed stock.
Over eight years of direct client conversations across every stage of the jewellery buying process, from first enquiry through design approval to post-delivery follow-up. Experience with clients at every budget level and familiarity level with fine jewellery.
Lorna has been in this industry long enough to know what makes a ring last a lifetime and honest enough to tell you when a different choice will serve you better than the one you arrived with.
Moissanite by Design — Founder ExpertiseMost jewellery brands, even online ones, route client enquiries through a sales team, a customer service layer, or an automated response system before a knowledgeable person gets involved. At Moissanite by Design, the first person who reads your message is also the person who will specify your stone, approve your CAD design, and confirm your order for production.
That structure is a deliberate choice. Custom jewellery requires nuanced decisions. The right stone for one client is not the right stone for another with the same budget. The right metal for one lifestyle is wrong for another. These decisions need someone with genuine expertise, not a script. Lorna brings that expertise to every conversation.
WhatsApp messages, emails, and consultation form submissions all go directly to Lorna. Response times reflect the attention of someone who cares about the outcome rather than someone processing a queue.
Lorna will tell you if a different stone, setting, or metal will serve you better than what you originally had in mind. The goal is the best ring for your situation, not the highest invoice.
Every consultation starts from the budget the client has, not the budget Lorna might prefer. Recommendations are made within that constraint, not used as a starting point for upselling.
Clients who arrive with a fully formed design idea and clients who arrive with only a vague feeling both get the same quality of attention. Lorna works from wherever you are, not from wherever she would prefer you to be.
Once a commission is in production, clients receive regular updates at each stage. No disappearing for weeks with no communication. You know where your ring is at every point.
Lorna remains the contact after delivery. Questions about care, sizing, or the ring itself are answered by the same person who made every decision about it in the first place.
When you commission a custom engagement ring, you are trusting someone with a significant amount of money and a significant emotional moment. The question of who that someone is matters more than most buyers realise until they are in the middle of the process.
Knowing that Lorna personally handles every Moissanite by Design commission is not a small detail. It means the person who reads your brief has over eight years of direct industry experience. It means the person specifying your stone has worked with hundreds of similar briefs and knows what delivers the best result at each price point. It means accountability runs through the entire process from one end to the other.
That accountability is why Moissanite by Design's Google reviews consistently mention communication quality as a defining feature of the experience. Good communication is easy when one knowledgeable person is responsible for it from start to finish.
Learn more about Moissanite by Design as a brand, read about what moissanite is and why Lorna recommends it, or go straight to the consultation form to start a conversation.
Who is Lorna from Moissanite by Design?
Lorna is the founder of Moissanite by Design, a Cape Town-based jewellery specialist with industry experience since 2016. She founded the brand in 2020 and personally handles every client consultation, stone selection, and design discussion.
Does Lorna personally handle every consultation?
Yes. Every enquiry, design conversation, and delivery coordination at Moissanite by Design is handled personally by Lorna. Clients are never passed to a sales team or customer service representative at any stage of the process.
How long has Lorna been in the jewellery industry?
Lorna has been working in the South African fine jewellery industry since 2016, giving her over eight years of hands-on experience in gemstone sourcing, custom design, and client consultation.
What does Lorna specialise in?
Lorna specialises in custom moissanite engagement rings, lab-grown diamond rings, and bespoke fine jewellery for South African clients. Her expertise covers GRA-certified moissanite, IGI-certified lab diamonds, metal selection, setting styles, and the full custom design and manufacturing process.
How do I contact Lorna?
You can contact Lorna directly via WhatsApp on 068 436 5821 or through the consultation form on the Moissanite by Design website. She responds personally to every enquiry.
Where is Lorna based?
Lorna is based in Cape Town, Western Cape, South Africa. She works with clients nationwide through remote consultations via WhatsApp and email, with secure delivery to all provinces.
Send Lorna your brief, your budget, and your reference images. She will guide you through every decision personally, from stone selection to final design approval.
Talk to Lorna